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Brand stretch : = why 1 in 2 extensi...
~
Taylor, David, (1964-)
Brand stretch : = why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Brand stretch :/ by David Taylor.
其他題名:
why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
其他題名:
Brandstretch
作者:
Taylor, David,
出版者:
Chichester, England ;J. Wiley, : c2004.,
面頁冊數:
xiii, 162 p. :ill. ; : 24 cm.;
標題:
Brand name products - Management. -
電子資源:
http://www.loc.gov/catdir/bios/wiley046/2003025486.html
ISBN:
0470862114 (bound) :
Brand stretch : = why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
Taylor, David,1964-
Brand stretch :
why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /Brandstretchby David Taylor. - Chichester, England ;J. Wiley,c2004. - xiii, 162 p. :ill. ;24 cm.
Includes bibliographical references (p. [151]-153) and index.
ISBN: 0470862114 (bound) :NT$1196
LCCN: 2003025486Subjects--Topical Terms:
482748
Brand name products
--Management.
LC Class. No.: HD69.B7 / T393 2004
Dewey Class. No.: 658.8/27
Brand stretch : = why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
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