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Applications in basic marketing : = ...

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McCarthy, E. Jerome

Applications in basic marketing : = clippings from the popular business press /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Applications in basic marketing :/ William D. Perrault and E. Jerome McCarthy.
其他題名:	clippings from the popular business press /
作者:	Perreault, William D.
其他作者:	McCarthy, E. Jerome
出版者:	Boston, Mass. :McGraw-Hill/Irwin, : c2005.,
面頁冊數:	vii, 214 p. :ill. ; : 26 cm.;
標題:	Marketing - Management. -
ISBN:	0072864710 (pbk.) :

Applications in basic marketing : = clippings from the popular business press /
Perreault, William D.

Applications in basic marketing :clippings from the popular business press /William D. Perrault and E. Jerome McCarthy. - 2005-2006 ed. - Boston, Mass. :McGraw-Hill/Irwin,c2005. - vii, 214 p. :ill. ;26 cm.

ISBN: 0072864710 (pbk.) :NT$1633Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .P47 2005

Applications in basic marketing : = clippings from the popular business press /
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020 $a 0073049204 (set : pbk.)
020 $a 9780072864717 (pbk.)
020 $a 9780073049205 (set : pbk.)
035 $a (OCoLC)ocm61390559
035 $a 7121
040 $a CHE $c CHE $d IAR
049 $a IARF $l bk1 $p 33311002395780
050 0 4 $a HF5415.13 $b .P47 2005
100 1 $a Perreault, William D. $3 495635
245 1 0 $a Applications in basic marketing : $b clippings from the popular business press / $c William D. Perrault and E. Jerome McCarthy.
250 $a 2005-2006 ed.
260 $a Boston, Mass. : $b McGraw-Hill/Irwin, $c c2005.
300 $a vii, 214 p. : $b ill. ; $c 26 cm.
650 0 $a Marketing $x Management. $3 482470
700 1 $a McCarthy, E. Jerome $q (Edmund Jerome) $3 495636

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