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Principles and practice of marketing /

~

Jobber, David, (1947-)

Principles and practice of marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Principles and practice of marketing // David Jobber.
作者:	Jobber, David,
出版者:	Berkshire :McGraw-Hill International (UK), : c2004.,
面頁冊數:	xxxiv, 942 p. :col. ill. ; : 27 cm.;
附註:	Previous ed.: London: McGraw-Hill, 2001.
標題:	Marketing. -
ISBN:	007710708X (pbk.) :

Principles and practice of marketing /
Jobber, David,1947-

Principles and practice of marketing /David Jobber. - 4th ed. - Berkshire :McGraw-Hill International (UK),c2004. - xxxiv, 942 p. :col. ill. ;27 cm.

Previous ed.: London: McGraw-Hill, 2001.

Includes bibliographical references and index.

ISBN: 007710708X (pbk.) :NT$2466

Nat. Bib. No.: GBA3-U8882Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / .J63 2004

Dewey Class. No.: 658.8

Principles and practice of marketing /
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008 030801s2004 enka 000 0 eng
015 $a GBA3-U8882
020 $a 007710708X (pbk.) : $c NT$2466
020 $a 9780077107086 (pbk.)
035 $a 7136
040 $a StDuBDS $c StDuBDS $d Uk $d CPV
050 0 4 $a HF5415 $b .J63 2004
082 0 4 $a 658.8
100 1 $a Jobber, David, $d 1947- $3 501182
245 1 0 $a Principles and practice of marketing / $c David Jobber.
250 $a 4th ed.
260 $a Berkshire : $b McGraw-Hill International (UK), $c c2004.
300 $a xxxiv, 942 p. : $b col. ill. ; $c 27 cm.
500 $a Previous ed.: London: McGraw-Hill, 2001.
504 $a Includes bibliographical references and index.
650 0 $a Marketing. $3 482417
650 0 $a Marketing $z Europe $v Case studies. $3 501183

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