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Consumer behaviour : = implications ...
~
Hawkins, Del I.
Consumer behaviour : = implications for marketing strategy /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Consumer behaviour :/ Cathy Neal, Pascale Quester, Del Hawkins.
其他題名:
implications for marketing strategy /
其他題名:
Consumerbehaviour.
作者:
Neal, Cathy M.
其他作者:
Quester, Pascale G.
出版者:
Boston, Mass. :McGraw-Hill Irwin, : c2004.,
面頁冊數:
xxxiii, 668 p. :ill. (somec col.) ; : 27 cm.;
標題:
Consumer behavior - Australia. -
ISBN:
0074713493 (pbk.) :
Consumer behaviour : = implications for marketing strategy /
Neal, Cathy M.
Consumer behaviour :
implications for marketing strategy /Consumerbehaviour.Cathy Neal, Pascale Quester, Del Hawkins. - 4th ed. - Boston, Mass. :McGraw-Hill Irwin,c2004. - xxxiii, 668 p. :ill. (somec col.) ;27 cm.
Includes bibliographical references and index.
ISBN: 0074713493 (pbk.) :NT$2021Subjects--Topical Terms:
501303
Consumer behavior
--Australia.
LC Class. No.: HF5415.33.A8 / H38 2004
Dewey Class. No.: 658.83420994
Consumer behaviour : = implications for marketing strategy /
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