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A preface to marketing management /

~

Donnelly, James H.

A preface to marketing management /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	A preface to marketing management // J. Paul Peter, James H. Donnelly.
作者:	Peter, J. Paul.
其他作者:	Donnelly, James H.
出版者:	Boston, Mass. :McGraw-Hill, : c2006.,
面頁冊數:	xiv, 254 p. :ill. ; : 26 cm.;
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0619/2004063160-d.html
ISBN:	007296216X (bound) :

A preface to marketing management /
Peter, J. Paul.

A preface to marketing management /J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. :McGraw-Hill,c2006. - xiv, 254 p. :ill. ;26 cm.

Includes bibliographical references (p. 239-245) and index.

ISBN: 007296216X (bound) :NT$2629

LCCN: 2004063160Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .P388 2006

Dewey Class. No.: 658.8

A preface to marketing management /
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245 1 2 $a A preface to marketing management / $c J. Paul Peter, James H. Donnelly.
250 $a 10th ed.
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300 $a xiv, 254 p. : $b ill. ; $c 26 cm.
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856 4 1 $u http://www.loc.gov/catdir/enhancements/fy0619/2004063160-t.html

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