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Marketing management : = knowledge a...

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Donnelly, James H.

Marketing management : = knowledge and skills /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing management :/ J. Paul Peter, James H. Donnelly, Jr.
其他題名:	knowledge and skills /
作者:	Peter, J. Paul.
其他作者:	Donnelly, James H.
出版者:	Boston :McGraw-Hill/Irwin, : c2007.,
面頁冊數:	xvii, 813 p. :ill. ; : 27 cm.;
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0665/2005056244-t.html
ISBN:	0073137634 (bound) :

Marketing management : = knowledge and skills /
Peter, J. Paul.

Marketing management :knowledge and skills /J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston :McGraw-Hill/Irwin,c2007. - xvii, 813 p. :ill. ;27 cm.

Includes bibliographical references (p. 789-795) and indexes.

ISBN: 0073137634 (bound) :NT$4051

LCCN: 2005056244Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .P387 2007

Dewey Class. No.: 658.8

Marketing management : = knowledge and skills /
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010 $a 2005056244
020 $a 0073137634 (bound) : $c NT$4051
020 $a 9780073137636 (bound)
035 $a (OCoLC)ocm62325113
035 $a 7211
040 $a DLC $c DLC $d YDX $d BAKER $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .P387 2007
082 0 0 $a 658.8
100 1 $a Peter, J. Paul. $3 495175
245 1 0 $a Marketing management : $b knowledge and skills / $c J. Paul Peter, James H. Donnelly, Jr.
250 $a 8th ed.
260 $a Boston : $b McGraw-Hill/Irwin, $c c2007.
300 $a xvii, 813 p. : $b ill. ; $c 27 cm.
504 $a Includes bibliographical references (p. 789-795) and indexes.
650 0 $a Marketing $x Management. $3 482470
650 0 $a Marketing $x Management $v Problems, exercises, etc. $3 492493
700 1 $a Donnelly, James H. $3 501337
856 4 1 $u http://www.loc.gov/catdir/enhancements/fy0665/2005056244-t.html
856 4 2 $u http://www.loc.gov/catdir/enhancements/fy0665/2005056244-d.html

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