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Marketing management : = text and ca...

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Lal, Rajiv.

Marketing management : = text and cases /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing management :/ Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
其他題名:	text and cases /
作者:	Lal, Rajiv.
其他作者:	Quelch, John A.
出版者:	New York, N.Y. :McGraw-Hill/Irwin, : c2005.,
面頁冊數:	xiii, 812 p. :ill. ; : 26 cm.;
叢書名:	McGraw-Hill/Irwin series in marketing
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/toc/mh041/2004042585.html
ISBN:	0072967625 (bound) :

Marketing management : = text and cases /
Lal, Rajiv.

Marketing management :text and cases /Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - [1st ed.] - New York, N.Y. :McGraw-Hill/Irwin,c2005. - xiii, 812 p. :ill. ;26 cm. - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references and index.

ISBN: 0072967625 (bound) :NT$3958

LCCN: 2004042585Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .L315 2005

Dewey Class. No.: 658.8

Marketing management : = text and cases /
LDR:00831cam 22002414a 4500 001 392358
005 20130114150849
008 040114s2005 nyua b 001 0 eng
010 $a 2004042585
020 $a 0072967625 (bound) : $c NT$3958
020 $a 9780072967623 (bound)
035 $a 7227
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .L315 2005
082 0 0 $a 658.8
100 1 $a Lal, Rajiv. $3 501379
245 1 0 $a Marketing management : $b text and cases / $c Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
250 $a [1st ed.]
260 $a New York, N.Y. : $b McGraw-Hill/Irwin, $c c2005.
300 $a xiii, 812 p. : $b ill. ; $c 26 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 482470
650 0 $a Marketing $x Management $v Problems, exercises, etc. $3 492493
700 1 $a Quelch, John A. $3 501380
700 1 $a Rangan, V. Kasturi $3 501381
856 4 1 $u http://www.loc.gov/catdir/toc/mh041/2004042585.html
856 4 2 $u http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html

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