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Kellogg on branding : = the marketin...

Calkins, Tim.

Kellogg on branding : = the marketing faculty of the Kellogg School of Management /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Kellogg on branding :/ edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
其他題名:	the marketing faculty of the Kellogg School of Management /
其他作者:	Tybout, Alice M.
出版者:	Hoboken, N.J. :Wiley, : c2005.,
面頁冊數:	xvii, 334 p. :ill. ; : 24 cm.;
標題:	Brand name products. -
電子資源:	http://www.loc.gov/catdir/toc/ecip059/2005007457.html
ISBN:	0471690163 (bound) :

Kellogg on branding : = the marketing faculty of the Kellogg School of Management /
Kellogg on branding :the marketing faculty of the Kellogg School of Management /edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. - Hoboken, N.J. :Wiley,c2005. - xvii, 334 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0471690163 (bound) :NT$995

LCCN: 2005007457Subjects--Topical Terms:

482351
Brand name products.

LC Class. No.: HD69.B7 / K46 2005

Dewey Class. No.: 658.8/27

Kellogg on branding : = the marketing faculty of the Kellogg School of Management /
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