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Marketing strategy : = a decision-fo...

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Walker, Orville C.

Marketing strategy : = a decision-focused approach /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing strategy :/ Orville C. Walker, Jr. ... [et al.].
其他題名:	a decision-focused approach /
其他作者:	Walker, Orville C.
出版者:	Boston :McGraw-Hill Irvin, : c2006.,
面頁冊數:	xx, 346 p. :ill. (some col.) ; : 26 cm.;
附註:	Includes bibliographical references and index.
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
ISBN:	0072961902 (pbk.) :

Marketing strategy : = a decision-focused approach /
Marketing strategy :a decision-focused approach /Orville C. Walker, Jr. ... [et al.]. - 5th ed. - Boston :McGraw-Hill Irvin,c2006. - xx, 346 p. :ill. (some col.) ;26 cm.

Includes bibliographical references and index.

ISBN: 0072961902 (pbk.) :NT$3134

LCCN: 2004059292Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .M3586 2006

Dewey Class. No.: 658.8

Marketing strategy : = a decision-focused approach /
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020 $a 0072961902 (pbk.) : $c NT$3134
020 $a 9780072961904 (pbk.)
035 $a 7249
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .M3586 2006
082 0 0 $a 658.8
245 0 0 $a Marketing strategy : $b a decision-focused approach / $c Orville C. Walker, Jr. ... [et al.].
250 $a 5th ed.
260 $a Boston : $b McGraw-Hill Irvin, $c c2006.
300 $a xx, 346 p. : $b ill. (some col.) ; $c 26 cm.
500 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 482470
700 1 $a Walker, Orville C. $3 501026
856 4 2 $u http://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
856 4 1 $u http://www.loc.gov/catdir/enhancements/fy0618/2004059292-t.html

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