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Strategic marketing /

~

Cravens, David W.

Strategic marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic marketing // David W. Cravens, Nigel F. Piercy.
作者:	Cravens, David W.
其他作者:	Piercy, Nigel.
出版者:	Boston, Mass. :McGraw-Hill, : c2006.,
面頁冊數:	xvii, 726 p. :ill. ; : 26 cm.;
附註:	Various multi-media instructional materials are available to supplement the text.
叢書名:	McGraw-Hill/Irwin series in marketing
標題:	Marketing - Decision making. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
ISBN:	0072966343 (bound) :

Strategic marketing /
Cravens, David W.

Strategic marketing /David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. :McGraw-Hill,c2006. - xvii, 726 p. :ill. ;26 cm. - McGraw-Hill/Irwin series in marketing.

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

ISBN: 0072966343 (bound) :NT$4220

LCCN: 2004061068Subjects--Topical Terms:

484168
Marketing
--Decision making.

LC Class. No.: HF5415.135 / .C72 2006

Dewey Class. No.: 658.8/02

Strategic marketing /
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008 041018s2006 maua b 001 0 eng
010 $a 2004061068
020 $a 0072966343 (bound) : $c NT$4220
020 $a 9780072966343 (bound)
035 $a 7257
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.135 $b .C72 2006
082 0 0 $a 658.8/02
100 1 $a Cravens, David W. $3 501454
245 1 0 $a Strategic marketing / $c David W. Cravens, Nigel F. Piercy.
250 $a 8th ed.
260 $a Boston, Mass. : $b McGraw-Hill, $c c2006.
300 $a xvii, 726 p. : $b ill. ; $c 26 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
500 $a Various multi-media instructional materials are available to supplement the text.
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Decision making. $3 484168
650 0 $a Marketing $x Management. $3 482470
650 0 $a Marketing $x Management $v Problems, exercises, etc. $3 492493
700 1 $a Piercy, Nigel. $3 501455
856 4 2 $u http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
856 4 1 $u http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html

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