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Services marketing : = integrating c...

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Bitner, Mary Jo.

Services marketing : = integrating customer focus across the firm /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Services marketing :/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
其他題名:	integrating customer focus across the firm /
作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo.
出版者:	Boston :McGraw-Hill/Irwin, : c2006.,
面頁冊數:	xxvii, 708 p. :ill., map ; : 27 cm.;
標題:	Service industries - Marketing. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
ISBN:	0072961945 (bound) :

Services marketing : = integrating customer focus across the firm /
Zeithaml, Valarie A.

Services marketing :integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed. - Boston :McGraw-Hill/Irwin,c2006. - xxvii, 708 p. :ill., map ;27 cm.

Includes bibliographical references and index.

ISBN: 0072961945 (bound) :NT$4238

LCCN: 2004065642Subjects--Topical Terms:

494476
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .Z45 2006

Dewey Class. No.: 658.8

Services marketing : = integrating customer focus across the firm /
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020 $a 9780072961942 (bound)
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245 1 0 $a Services marketing : $b integrating customer focus across the firm / $c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 $a 4th ed.
260 $a Boston : $b McGraw-Hill/Irwin, $c c2006.
300 $a xxvii, 708 p. : $b ill., map ; $c 27 cm.
504 $a Includes bibliographical references and index.
650 0 $a Service industries $x Marketing. $3 494476
650 0 $a Customer services. $3 484375
650 0 $a Marketing. $3 482417
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700 1 $a Gremler, Dwayne D. $3 501764
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856 4 1 $u http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html

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