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Branding unbound : = the future of a...

Mathieson, Rick.

Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Branding unbound :/ Rick Mathieson.
其他題名:	the future of advertising, sales, and the brand experience in the wireless age /
作者:	Mathieson, Rick.
出版者:	New York :AMACOM, : c2005.,
面頁冊數:	ix, 244 p. :ill. ; : 24 cm.;
標題:	Mobile commerce. -
電子資源:	http://www.loc.gov/catdir/toc/ecip057/2005002544.html
ISBN:	0814472877 (bound) :

Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /
Mathieson, Rick.

Branding unbound :the future of advertising, sales, and the brand experience in the wireless age /Rick Mathieson. - New York :AMACOM,c2005. - ix, 244 p. :ill. ;24 cm.

Includes bibliographical references (p. [213]-227) and index.

ISBN: 0814472877 (bound) :NT$747

LCCN: 2005002544Subjects--Topical Terms:

484542
Mobile commerce.

LC Class. No.: HF5548.34 / .M38 2005

Dewey Class. No.: 658.8/72

Branding unbound : = the future of advertising, sales, and the brand experience in the wireless age /
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