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Customer relationship management : =...

Lehtinen, Jarmo.

Customer relationship management : = creating competitive advantage through win-win relationship strategies /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Customer relationship management :/ Kaj Storbacka, Jarmo R. Lehtinen.
其他題名:	creating competitive advantage through win-win relationship strategies /
作者:	Storbacka, Kaj.
其他作者:	Lehtinen, Jarmo.
出版者:	Singapore ;McGraw-Hill, : c2001.,
面頁冊數:	x, 159 p. :ill. ; : 24 cm.;
標題:	Customer relations - Management. -
ISBN:	0071206787 (pbk.) :

Customer relationship management : = creating competitive advantage through win-win relationship strategies /
Storbacka, Kaj.

Customer relationship management :creating competitive advantage through win-win relationship strategies /Kaj Storbacka, Jarmo R. Lehtinen. - Singapore ;McGraw-Hill,c2001. - x, 159 p. :ill. ;24 cm.

Includes bibliographical references (p. 147-150) and index.

ISBN: 0071206787 (pbk.) :NT$314Subjects--Topical Terms:

483821
Customer relations
--Management.

LC Class. No.: HF5415.5 / .S78 2001

Customer relationship management : = creating competitive advantage through win-win relationship strategies /
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245 1 0 $a Customer relationship management : $b creating competitive advantage through win-win relationship strategies / $c Kaj Storbacka, Jarmo R. Lehtinen.
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650 0 $a Customer services $x Management. $3 490083
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