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Market-based management : = strategi...

Best, Roger J.

Market-based management : = strategies for growing customer value and profitability /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Market-based management :/ Roger J. Best.
其他題名:	strategies for growing customer value and profitability /
作者:	Best, Roger J.
出版者:	Upper Saddle River, N.J. :Prentice Hall, : 1999.,
面頁冊數:	xxiii, 424p. ;24 cm.;
標題:	Marketing - Management. -
ISBN:	0131064851 (pbk.)

Market-based management : = strategies for growing customer value and profitability /
Best, Roger J.

Market-based management :strategies for growing customer value and profitability /Roger J. Best. - 2nd ed. - Upper Saddle River, N.J. :Prentice Hall,1999. - xxiii, 424p. ;24 cm.

Includes bibliographical references and index.

ISBN: 0131064851 (pbk.)Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .B46 1999

Dewey Class. No.: 658.8 / B464

Market-based management : = strategies for growing customer value and profitability /
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245 1 0 $a Market-based management : $b strategies for growing customer value and profitability / $c Roger J. Best.
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