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Marketing management in the 21st Cen...

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Capon, Noel.

Marketing management in the 21st Century /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing management in the 21st Century // Noel Capon, James Mac Hulbert.
其他題名:	Marketing management in the twenty-first Century
作者:	Capon, Noel.
其他作者:	Hulbert, James M.
出版者:	Upper Saddle River, N.J. :Prentice Hall, : c2001.,
面頁冊數:	xvii, 637 p. :ill. (some col.) ; : 26 cm.;
標題:	Marketing - Management. -
ISBN:	013915695X (pbk.) :

Marketing management in the 21st Century /
Capon, Noel.

Marketing management in the 21st Century /Marketing management in the twenty-first CenturyNoel Capon, James Mac Hulbert. - Upper Saddle River, N.J. :Prentice Hall,c2001. - xvii, 637 p. :ill. (some col.) ;26 cm.

Includes bibliographical references and index.

ISBN: 013915695X (pbk.) :NT$1035

LCCN: 00040643Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .C265 2001

Dewey Class. No.: 658.8

Marketing management in the 21st Century /
LDR:00674pam 22002054a 4500 001 392996
005 20130114150929
008 000515s2001 njua b 001 0 eng
010 $a 00040643
020 $a 013915695X (pbk.) : $c NT$1035
020 $a 9780139156953 (pbk.)
035 $a 7880
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .C265 2001
082 0 0 $a 658.8
100 1 $a Capon, Noel. $3 497416
245 0 0 $a Marketing management in the 21st Century / $c Noel Capon, James Mac Hulbert.
246 3 $a Marketing management in the twenty-first Century
260 $a Upper Saddle River, N.J. : $b Prentice Hall, $c c2001.
300 $a xvii, 637 p. : $b ill. (some col.) ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 482470
700 1 $a Hulbert, James M. $3 502921

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