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Marketing management : = strategies ...

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Guiltinan, Joseph P.

Marketing management : = strategies and programs /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing management :/ Joseph P. Guiltinan, Gordon W. Paul.
其他題名:	strategies and programs /
作者:	Guiltinan, Joseph P.
其他作者:	Paul, Gordon W.
出版者:	Taipei, Taiwan :智邦書局發行 ; : 1982.,
面頁冊數:	xvi, 412 p. :ill. ; : 22 cm.;
叢書名:	McGraw-Hill series in marketing
標題:	Marketing - Management. -

Marketing management : = strategies and programs /
Guiltinan, Joseph P.

Marketing management :strategies and programs /Joseph P. Guiltinan, Gordon W. Paul. - 1st ed. - Taipei, Taiwan :智邦書局發行 ;1982. - xvi, 412 p. :ill. ;22 cm. - McGraw-Hill series in marketing.

Includes bibliographies and index.Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .G962 1982

Dewey Class. No.: 658.8

Marketing management : = strategies and programs /
LDR:00582cam _2200181 a_450 001 393019
005 20130114150930
008 810518s1982 ch a b 00110 eng
035 $a 7904
040 $a UK $b eng $c UK
050 0 0 $a HF5415.13 $b .G962 1982
082 0 0 $a 658.8
100 1 $a Guiltinan, Joseph P. $3 502971
245 1 0 $a Marketing management : $b strategies and programs / $c Joseph P. Guiltinan, Gordon W. Paul.
250 $a 1st ed.
260 $a Taipei, Taiwan : $b 智邦書局發行 ; $a New York : $b McGraw-Hill, $c 1982.
300 $a xvi, 412 p. : $b ill. ; $c 22 cm.
440 0 $a McGraw-Hill series in marketing
504 $a Includes bibliographies and index.
650 0 $a Marketing $x Management. $3 482470
700 1 $a Paul, Gordon W. $3 502972
809 $p BOOK $d HF5415.13 $e G962 $y 1982

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