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Effective marketing : = creating and...
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D'Amico, Michael.
Effective marketing : = creating and keeping customers /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Effective marketing :/ William G. Zikmund, Michael d'Amico.
其他題名:
creating and keeping customers /
作者:
Zikmund, William G.
其他作者:
D'Amico, Michael.
出版者:
Cincinnati, Ohio :South-Western College Pub., : c1998.,
面頁冊數:
xxxii, 555 p. :col. ill., col. maps ; : 28 cm. +; 1 CD-ROM (4 3/4 in.) +
標題:
Marketing. -
ISBN:
0538878487 (pbk.) :
Effective marketing : = creating and keeping customers /
Zikmund, William G.
Effective marketing :
creating and keeping customers /William G. Zikmund, Michael d'Amico. - 2nd ed. - Cincinnati, Ohio :South-Western College Pub.,c1998. - xxxii, 555 p. :col. ill., col. maps ;28 cm. +1 CD-ROM (4 3/4 in.)
Includes bibliographical references (p. 523-529) and indexes.
ISBN: 0538878487 (pbk.) :NT$810
LCCN: 97030024Subjects--Topical Terms:
482417
Marketing.
LC Class. No.: HF5415 / .Z53 1998
Dewey Class. No.: 658.8
Effective marketing : = creating and keeping customers /
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