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Business marketing : = connecting st...

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Dwyer, F. Robert.

Business marketing : = connecting strategy, relationships, and learning /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Business marketing :/ F. Robert Dwyer, John F. Tanner, Jr.
其他題名:	connecting strategy, relationships, and learning /
作者:	Dwyer, F. Robert.
其他作者:	Tanner, John F.
出版者:	Boston, Mass. :McGraw-Hill, : c2006.,
面頁冊數:	xxix, 683 p. :ill., charts ; : 26 cm.;
叢書名:	McGraw-Hill/Irwin series in marketing
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html
ISBN:	0071244387 (Int'l ed. : pbk.) :

Business marketing : = connecting strategy, relationships, and learning /
Dwyer, F. Robert.

Business marketing :connecting strategy, relationships, and learning /F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. :McGraw-Hill,c2006. - xxix, 683 p. :ill., charts ;26 cm. - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references (p. 652-660) and index.

ISBN: 0071244387 (Int'l ed. : pbk.) :NT$918

LCCN: 2004058191Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / .D92 2006

Dewey Class. No.: 658.8

Business marketing : = connecting strategy, relationships, and learning /
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020 $a 0072865784 (bound)
020 $a 9780071244381 (Int'l ed. : pbk.)
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245 1 0 $a Business marketing : $b connecting strategy, relationships, and learning / $c F. Robert Dwyer, John F. Tanner, Jr.
250 $a 3rd ed.
260 $a Boston, Mass. : $b McGraw-Hill, $c c2006.
300 $a xxix, 683 p. : $b ill., charts ; $c 26 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references (p. 652-660) and index.
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700 1 $a Tanner, John F. $3 501606
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856 4 1 $u http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html

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