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Internet marketing : = integrating o...

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Roberts, Mary Lou.

Internet marketing : = integrating online and offline strategies /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Internet marketing :/ Mary Lou Roberts.
其他題名:	integrating online and offline strategies /
作者:	Roberts, Mary Lou.
出版者:	Boston, Mass. :McGraw-Hill/Irwin, : c2003.,
面頁冊數:	xix, 471 p. :ill. (some col.) ; : 26 cm.;
標題:	Internet marketing. -
電子資源:	http://www.loc.gov/catdir/toc/mh031/2002141443.html
ISBN:	0071124179 (Int'l ed. : pbk.) :

Internet marketing : = integrating online and offline strategies /
Roberts, Mary Lou.

Internet marketing :integrating online and offline strategies /Mary Lou Roberts. - Boston, Mass. :McGraw-Hill/Irwin,c2003. - xix, 471 p. :ill. (some col.) ;26 cm.

Includes bibliographical references and index.

ISBN: 0071124179 (Int'l ed. : pbk.) :NT$792

LCCN: 2002141443Subjects--Topical Terms:

481851
Internet marketing.

LC Class. No.: HF5415.1265 / .R617 2003

Dewey Class. No.: 658.8/4

Internet marketing : = integrating online and offline strategies /
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020 $a 0071124179 (Int'l ed. : pbk.) : $c NT$792
020 $a 0072827033 (pbk.)
020 $a 9780071124171 (Int'l ed. : pbk.)
035 $a 8131
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.1265 $b .R617 2003
082 0 0 $a 658.8/4
100 1 $a Roberts, Mary Lou. $3 503458
245 1 0 $a Internet marketing : $b integrating online and offline strategies / $c Mary Lou Roberts.
260 $a Boston, Mass. : $b McGraw-Hill/Irwin, $c c2003.
300 $a xix, 471 p. : $b ill. (some col.) ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Internet marketing. $3 481851
856 4 1 $u http://www.loc.gov/catdir/toc/mh031/2002141443.html
856 4 2 $u http://www.loc.gov/catdir/description/mh031/2002141443.html

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