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Precision marketing : = the new rule...

Brebach, Gresh.

Precision marketing : = the new rules for attracting, retaining, and leveraging profitable customers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Precision marketing :/ Jeff Zabin and Gresh Brebach.
其他題名:	the new rules for attracting, retaining, and leveraging profitable customers /
作者:	Zabin, Jeff.
其他作者:	Brebach, Gresh.
出版者:	Hoboken, N.J. :John Wiley & Sons, : c2004.,
面頁冊數:	xvi, 256 p. :ill. ; : 24 cm.;
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/bios/wiley046/2003020240.html
ISBN:	0471467618 (bound) :

Precision marketing : = the new rules for attracting, retaining, and leveraging profitable customers /
Zabin, Jeff.

Precision marketing :the new rules for attracting, retaining, and leveraging profitable customers /Jeff Zabin and Gresh Brebach. - Hoboken, N.J. :John Wiley & Sons,c2004. - xvi, 256 p. :ill. ;24 cm.

Includes bibliographical references (p. 237-241) and index.

The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.

ISBN: 0471467618 (bound) :NT$1049

LCCN: 2003020240Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / .Z23 2004

Dewey Class. No.: 658.8

Precision marketing : = the new rules for attracting, retaining, and leveraging profitable customers /
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