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Balanced brand : = how to balance th...

Foley, John, (1955-)

Balanced brand : = how to balance the stakeholder forces that can make or break your business /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Balanced brand :/ John Foley with Julie Kendrick.
其他題名:	how to balance the stakeholder forces that can make or break your business /
作者:	Foley, John,
其他作者:	Kendrick, Julie.
出版者:	San Francisco, CA :Jossey-Bass, : c2006.,
面頁冊數:	xv, 187 p. :ill. ; : 24 cm.;
標題:	Brand name products. -
電子資源:	http://www.loc.gov/catdir/toc/ecip063/2005034283.html
ISBN:	0787983098 (bound) :

Balanced brand : = how to balance the stakeholder forces that can make or break your business /
Foley, John,1955-

Balanced brand :how to balance the stakeholder forces that can make or break your business /John Foley with Julie Kendrick. - 1st ed. - San Francisco, CA :Jossey-Bass,c2006. - xv, 187 p. :ill. ;24 cm.

Includes bibliographical references (p. 163-166) and index.

Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.

ISBN: 0787983098 (bound) :NT$935

LCCN: 2005034283

Nat. Bib. No.: GBA606187

Nat. Bib. Agency Control No.: 013360114Subjects--Topical Terms:

482351
Brand name products.

LC Class. No.: HD69.B7 / F65 2006

Dewey Class. No.: 658.8/27

Balanced brand : = how to balance the stakeholder forces that can make or break your business /
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504 $a Includes bibliographical references (p. 163-166) and index.
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