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Competing in a service economy : = h...

Gustafsson, Anders, (1964 May 3-)

Competing in a service economy : = how to create a competitive advantage through service development and innovation /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Competing in a service economy :/ Anders Gustafsson, Michael D. Johnson.
其他題名:	how to create a competitive advantage through service development and innovation /
作者:	Gustafsson, Anders,
其他作者:	Johnson, Michael D.
出版者:	San Francisco :Jossey-Bass, : c2003.,
面頁冊數:	xv, 190 p. :ill. ; : 24 cm.;
叢書名:	University of Michigan Business School management series
標題:	Competition. -
電子資源:	http://www.loc.gov/catdir/toc/wiley041/2002155591.html
ISBN:	0787961566 (bound)

Competing in a service economy : = how to create a competitive advantage through service development and innovation /
Gustafsson, Anders,1964 May 3-

Competing in a service economy :how to create a competitive advantage through service development and innovation /Anders Gustafsson, Michael D. Johnson. - 1st ed. - San Francisco :Jossey-Bass,c2003. - xv, 190 p. :ill. ;24 cm. - University of Michigan Business School management series.

Includes bibliographical references (p. 173-181) and index.

Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way.

ISBN: 0787961566 (bound)NT897Subjects--Topical Terms:

482377
Competition.

LC Class. No.: HF5415.5 / G982 2003

Dewey Class. No.: 658.8/12

Competing in a service economy : = how to create a competitive advantage through service development and innovation /
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