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Mobile marketing : = achieving compe...

Michael, Alex.

Mobile marketing : = achieving competitive advantage through wireless technology /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Mobile marketing :/ Alex Michael and Ben Salter.
Reminder of title:	achieving competitive advantage through wireless technology /
Author:	Michael, Alex.
Published:	Amsterdam :Elsevier BH, : 2006.,
Description:	x, 237 p. :ill. ; : 24 cm.;
Notes:	Includes index.
Subject:	Internet marketing. -
ISBN:	0750667478 (pbk.) :

Mobile marketing : = achieving competitive advantage through wireless technology /
Michael, Alex.

Mobile marketing :achieving competitive advantage through wireless technology /Alex Michael and Ben Salter. - 1st ed. - Amsterdam :Elsevier BH,2006. - x, 237 p. :ill. ;24 cm.

Includes index.

ISBN: 0750667478 (pbk.) :NT$894Subjects--Topical Terms:

481851
Internet marketing.

LC Class. No.: HF5415.1265 / .M53 2006

Dewey Class. No.: 658.872

Mobile marketing : = achieving competitive advantage through wireless technology /
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500 $a Includes index.
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650 0 $a Wireless communication systems. $3 482389
650 0 $a Target marketing. $3 482346
650 0 $a Cellular telephone services industry. $3 509476