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Consumer behavior and marketing stra...

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Olson, Jerry C. (1944-)

Consumer behavior and marketing strategy /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Consumer behavior and marketing strategy // J. Paul Peter, Jerry C. Olson.
作者:	Peter, J. Paul.
其他作者:	Olson, Jerry C.
出版者:	New York :McGraw-Hill, : c2005.,
面頁冊數:	xxv, 578 p. :ill. ; : 27 cm.;
附註:	Various multi-media instructional materials are available to supplement the text.
叢書名:	McGraw-Hill/Irwin series in marketing
標題:	Consumer behavior. -
電子資源:	http://www.loc.gov/catdir/description/mh051/2003071083.html
ISBN:	0072864877 (bound) :

Consumer behavior and marketing strategy /
Peter, J. Paul.

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson. - 7th ed. - New York :McGraw-Hill,c2005. - xxv, 578 p. :ill. ;27 cm. - McGraw-Hill/Irwin series in marketing.

Various multi-media instructional materials are available to supplement the text.

ISBN: 0072864877 (bound) :NT$4388

LCCN: 2003071083Subjects--Topical Terms:

483051
Consumer behavior.

LC Class. No.: HF5415.3 / .P468 2005

Dewey Class. No.: 658.8/342

Consumer behavior and marketing strategy /
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020 $a 0072864877 (bound) : $c NT$4388
020 $a 0071111778 (international : pbk.)
020 $a 9780072864878 (bound)
020 $a 9780071111775 (international : pbk.)
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040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.3 $b .P468 2005
082 0 0 $a 658.8/342
100 1 $a Peter, J. Paul. $3 495175
245 1 0 $a Consumer behavior and marketing strategy / $c J. Paul Peter, Jerry C. Olson.
250 $a 7th ed.
260 $a New York : $b McGraw-Hill, $c c2005.
300 $a xxv, 578 p. : $b ill. ; $c 27 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
500 $a Various multi-media instructional materials are available to supplement the text.
650 0 $a Consumer behavior. $3 483051
650 0 $a Marketing. $3 482417
700 1 $a Olson, Jerry C. $q (Jerry Corrie), $d 1944- $3 509974
856 4 2 $u http://www.loc.gov/catdir/description/mh051/2003071083.html
856 4 1 $u http://www.loc.gov/catdir/toc/mh041/2003071083.html

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