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Think like your customer : = a winni...

Stinnett, Bill.

Think like your customer : = a winning strategy to maximize sales by understanding how and why your customers buy /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Think like your customer :/ Bill Stinnett.
其他題名:	a winning strategy to maximize sales by understanding how and why your customers buy /
作者:	Stinnett, Bill.
出版者:	New York :McGraw-Hill, : c2005.,
面頁冊數:	xxiv, 261 p. :ill. ; : 23 cm.;
標題:	Consumer behavior. -
電子資源:	http://www.loc.gov/catdir/description/mh051/2004019679.html
ISBN:	0071441883 (pbk.) :

Think like your customer : = a winning strategy to maximize sales by understanding how and why your customers buy /
Stinnett, Bill.

Think like your customer :a winning strategy to maximize sales by understanding how and why your customers buy /Bill Stinnett. - New York :McGraw-Hill,c2005. - xxiv, 261 p. :ill. ;23 cm.

Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.

ISBN: 0071441883 (pbk.) :NT$507

LCCN: 2004019679Subjects--Topical Terms:

483051
Consumer behavior.

LC Class. No.: HF5415.32 / .S75 2005

Dewey Class. No.: 658.8/342

Think like your customer : = a winning strategy to maximize sales by understanding how and why your customers buy /
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