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Momentum : = how companies become un...

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Ricci, Ron.

Momentum : = how companies become unstoppable market forces /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Momentum :/ Ron Ricci, John Volkmann.
其他題名:	how companies become unstoppable market forces /
作者:	Ricci, Ron.
其他作者:	Volkmann, John.
出版者:	Boston, Mass. :Harvard Business School Press, : c2003.,
面頁冊數:	xi, 206 p. :ill. ; : 22 cm.;
標題:	Marketing - Technological innovations. -
ISBN:	157851522X (bound) :

Momentum : = how companies become unstoppable market forces /
Ricci, Ron.

Momentum :how companies become unstoppable market forces /Ron Ricci, John Volkmann. - Boston, Mass. :Harvard Business School Press,c2003. - xi, 206 p. :ill. ;22 cm.

Includes bibliographical references (p. 189-192) and index.

Why momentum? -- The 'billion-dollar formula' -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.

ISBN: 157851522X (bound) :NT$747

LCCN: 2002007487Subjects--Topical Terms:

510481
Marketing
--Technological innovations.

LC Class. No.: HF5415 / .R5416 2003

Dewey Class. No.: 658.8/27

Momentum : = how companies become unstoppable market forces /
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020 $a 157851522X (bound) : $c NT$747
020 $a 9781578515226 (bound)
035 $a 11272
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415 $b .R5416 2003
082 0 0 $a 658.8/27
100 1 $a Ricci, Ron. $3 510479
245 1 0 $a Momentum : $b how companies become unstoppable market forces / $c Ron Ricci, John Volkmann.
260 $a Boston, Mass. : $b Harvard Business School Press, $c c2003.
300 $a xi, 206 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references (p. 189-192) and index.
505 0 $a Why momentum? -- The 'billion-dollar formula' -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
650 0 $a Marketing $x Technological innovations. $3 510481
650 0 $a Internet marketing. $3 481851
650 0 $a Brand name products $x Marketing. $3 482747
650 0 $a Strategic planning. $3 482832
700 1 $a Volkmann, John. $3 510480

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