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Marketing moves : = a new approach t...

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Jain, D.

Marketing moves : = a new approach to profits, growth, and renewal /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing moves :/ Philip Kotler, Dipak C. Jain, Suvit Maesincee.
其他題名:	a new approach to profits, growth, and renewal /
作者:	Kotler, Philip.
其他作者:	Jain, D.
出版者:	Boston, Mass. :Harvard Business School Press, : c2002.,
面頁冊數:	xii, 193 p. ;24 cm.;
標題:	Marketing. -
ISBN:	1578516005 (bound) :

Marketing moves : = a new approach to profits, growth, and renewal /
Kotler, Philip.

Marketing moves :a new approach to profits, growth, and renewal /Philip Kotler, Dipak C. Jain, Suvit Maesincee. - Boston, Mass. :Harvard Business School Press,c2002. - xii, 193 p. ;24 cm.

Includes bibliographical references (p. 167-180) and index.

ISBN: 1578516005 (bound) :NT$986

LCCN: 2001039445Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / .K6313 2002

Dewey Class. No.: 658.8

Marketing moves : = a new approach to profits, growth, and renewal /
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020 $a 1578516005 (bound) : $c NT$986
020 $a 9781578516001 (bound)
035 $a 11296
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415 $b .K6313 2002
082 0 0 $a 658.8
100 1 $a Kotler, Philip. $3 482286
245 1 0 $a Marketing moves : $b a new approach to profits, growth, and renewal / $c Philip Kotler, Dipak C. Jain, Suvit Maesincee.
260 $a Boston, Mass. : $b Harvard Business School Press, $c c2002.
300 $a xii, 193 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 167-180) and index.
650 0 $a Marketing. $3 482417
650 0 $a Telemarketing. $3 500777
650 0 $a Marketing $x Management. $3 482470
700 1 $a Jain, D. $q (Dipak) $3 510529
700 0 $a Suvit Maesincee, $d 1961- $3 510530

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