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Customer equity : = building and man...
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Blattberg, Robert C., (1942-)
Customer equity : = building and managing relationships as valuable assets /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Customer equity :/ Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
其他題名:
building and managing relationships as valuable assets /
作者:
Blattberg, Robert C.,
其他作者:
Getz, Gary,
出版者:
Boston, Mass. :Harvard Business School Press, : c2001.,
面頁冊數:
xix, 228 p. :ill. ; : 24 cm.;
附註:
Includes bibliographical references and index.
標題:
Relationship marketing. -
ISBN:
0875847641 (bound) :
Customer equity : = building and managing relationships as valuable assets /
Blattberg, Robert C.,1942-
Customer equity :
building and managing relationships as valuable assets /Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. - Boston, Mass. :Harvard Business School Press,c2001. - xix, 228 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0875847641 (bound) :NT$1198
LCCN: 00069709Subjects--Topical Terms:
483822
Relationship marketing.
LC Class. No.: HF5415.55 / .B585 2001
Dewey Class. No.: 658.8/12
Customer equity : = building and managing relationships as valuable assets /
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