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Mass customization : = the new front...

Pine, B. Joseph.

Mass customization : = the new frontier in business competition /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Mass customization :/ B. Joseph Pine II ; foreword by Stan Davis.
其他題名:	the new frontier in business competition /
作者:	Pine, B. Joseph.
出版者:	Boston, Mass. :Harvard Business School Press, : c1993.,
面頁冊數:	xxi, 333 p. :ill. ; : 24 cm.;
標題:	Technological innovations - Management. -
ISBN:	0875843727 (bound) :

Mass customization : = the new frontier in business competition /
Pine, B. Joseph.

Mass customization :the new frontier in business competition /B. Joseph Pine II ; foreword by Stan Davis. - Boston, Mass. :Harvard Business School Press,c1993. - xxi, 333 p. :ill. ;24 cm.

Includes bibliographical references (p. 301-322) and index.

Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.

ISBN: 0875843727 (bound) :NT$1048

LCCN: 92017506Subjects--Topical Terms:

483540
Technological innovations
--Management.

LC Class. No.: HD45 / .P537 1993

Dewey Class. No.: 658.5/75

Mass customization : = the new frontier in business competition /
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