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Making dough : = the 12 secret ingre...

Joyner, Amy.

Making dough : = the 12 secret ingredients of Krispy Kreme's sweet success /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Making dough :/ Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark.
其他題名:	the 12 secret ingredients of Krispy Kreme's sweet success /
作者:	Kazanjian, Kirk.
其他作者:	Joyner, Amy.
出版者:	Hoboken, N.J. :John Wiley & Sons, : c2004.,
面頁冊數:	xviii, 222 p. ;24 cm.;
附註:	'Published simultaneously in Canada'--T.p. verso.
標題:	Baked products industry - Case studies. - United States -
電子資源:	http://www.loc.gov/catdir/toc/wiley031/2003011341.html
ISBN:	0471432091 (bound)

Making dough : = the 12 secret ingredients of Krispy Kreme's sweet success /
Kazanjian, Kirk.

Making dough :the 12 secret ingredients of Krispy Kreme's sweet success /Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark. - Hoboken, N.J. :John Wiley & Sons,c2004. - xviii, 222 p. ;24 cm.

'Published simultaneously in Canada'--T.p. verso.

Includes bibliographical references (p. 209-216) and index.

Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back.

ISBN: 0471432091 (bound)NT$748Subjects--Corporate Names:

510827
Krispy Kreme Doughnuts.
Subjects--Topical Terms:

510829
Baked products industry
--United States--Case studies.

LC Class. No.: HD9057.U64 / K23 2004

Dewey Class. No.: 338.7/6647525

Making dough : = the 12 secret ingredients of Krispy Kreme's sweet success /
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