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Don't think pink : = what really mak...

Johnson, Lisa, (1967-)

Don't think pink : = what really makes women buy--and how to increase your share of this crucial market /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Don't think pink :/ Lisa Johnson, Andrea Learned.
其他題名:	what really makes women buy--and how to increase your share of this crucial market /
作者:	Johnson, Lisa,
其他作者:	Learned, Andrea.
出版者:	New York :AMACOM, : c2004.,
面頁冊數:	x, 230 p. ;24 cm.;
標題:	Women consumers. -
ISBN:	081440815X (bound) :

Don't think pink : = what really makes women buy--and how to increase your share of this crucial market /
Johnson, Lisa,1967-

Don't think pink :what really makes women buy--and how to increase your share of this crucial market /Lisa Johnson, Andrea Learned. - New York :AMACOM,c2004. - x, 230 p. ;24 cm.

Includes bibliographical references (p. 223) and index.

Brain training : how not to think pink -- Now you see 'her' : the visible approach to marketing to women -- Now you don't (see 'her') : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.

ISBN: 081440815X (bound) :NT$689

LCCN: 2004005393Subjects--Topical Terms:

483050
Women consumers.

LC Class. No.: HC79.C6 / J64 2004

Dewey Class. No.: 658.8/34/082

Don't think pink : = what really makes women buy--and how to increase your share of this crucial market /
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245 1 0 $a Don't think pink : $b what really makes women buy--and how to increase your share of this crucial market / $c Lisa Johnson, Andrea Learned.
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504 $a Includes bibliographical references (p. 223) and index.
505 0 $a Brain training : how not to think pink -- Now you see 'her' : the visible approach to marketing to women -- Now you don't (see 'her') : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
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650 0 $a Marketing. $3 482417
700 1 $a Learned, Andrea. $3 511064