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Marketing management : = a strategic...

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Boyd, Harper W.

Marketing management : = a strategic decision-making approach /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing management :/ Harper W. Boyd, Jr. ... [et al.]
其他題名:	a strategic decision-making approach /
其他作者:	Boyd, Harper W.
出版者:	Boston, Mass. :McGraw-Hill, : c2002.,
面頁冊數:	xxi, 594 p. :ill. ; : 26 cm. +; 1 computer optical disc (4 3/4 in.) +
叢書名:	The McGraw-Hill/Irwin series in marketing
標題:	Marketing - Management. -
ISBN:	0072315237 (alk. paper : pbk.)

Marketing management : = a strategic decision-making approach /
Marketing management :a strategic decision-making approach /Harper W. Boyd, Jr. ... [et al.] - 4th ed. - Boston, Mass. :McGraw-Hill,c2002. - xxi, 594 p. :ill. ;26 cm. +1 computer optical disc (4 3/4 in.) - The McGraw-Hill/Irwin series in marketing.

Includes bibliographical references and indexes.

System requirements: IBMRPC, or 100% compatible computer, MicrosoftR WindowsR 95 or higher

ISBN: 0072315237 (alk. paper : pbk.)

LCCN: 2001030192

Nat. Bib. No.: GBA2-23282Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .B669 2002

Marketing management : = a strategic decision-making approach /
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020 $a 0072315288 (CD-ROM)
020 $a 0072472952 (book + CD-ROM) : $c NT
035 $a 11877
040 $a DLC $c DLC $d C#P $d UKM $d UBA $d BAKER
050 0 0 $a HF5415.13 $b .B669 2002
245 0 0 $a Marketing management : $b a strategic decision-making approach / $c Harper W. Boyd, Jr. ... [et al.]
250 $a 4th ed.
260 $a Boston, Mass. : $b McGraw-Hill, $c c2002.
300 $a xxi, 594 p. : $b ill. ; $c 26 cm. + $e 1 computer optical disc (4 3/4 in.)
440 4 $a The McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references and indexes.
538 $a System requirements: IBMRPC, or 100% compatible computer, MicrosoftR WindowsR 95 or higher
650 0 $a Marketing $x Management. $3 482470
700 1 $a Boyd, Harper W. $3 511669

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英文圖書

BE HF5415.13 M345 2002

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1 computer optical disc (4 3/4 in.);CD(E008347-1)

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