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Explorations of marketing in society /

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Block, Lauren G.

Explorations of marketing in society /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Explorations of marketing in society // Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors].
其他作者:	Gundlach, Gregory T.
出版者:	Mason, Ohio :Thomson, : c2007.,
面頁冊數:	xix, 955 p. :ill. ; : 25 cm.;
附註:	Assembles academic contributions that have already been published in journals, coupled with invited commentaries.
標題:	Marketing - Social aspects. -
電子資源:	http://www.loc.gov/catdir/toc/ecip076/2006101636.html
ISBN:	0324304307 (bound) :

Explorations of marketing in society /
Explorations of marketing in society /Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]. - Mason, Ohio :Thomson,c2007. - xix, 955 p. :ill. ;25 cm.

Assembles academic contributions that have already been published in journals, coupled with invited commentaries.

Includes bibliographical references and index.

ISBN: 0324304307 (bound) :NT$2563

LCCN: 2006101636Subjects--Topical Terms:

482369
Marketing
--Social aspects.

LC Class. No.: HF5414 / .E96 2007

Dewey Class. No.: 306.3/4

Explorations of marketing in society /
LDR:00890cam 2200229 a 4500 001 397665
005 20130114151429
008 061213s2007 ohua b 001 0 eng
010 $a 2006101636
020 $a 0324304307 (bound) : $c NT$2563
020 $a 9780324304305 (bound)
035 $a (OCoLC)ocm77048145
035 $a (OCoLC)77048145
035 $a 12714
040 $a DLC $c DLC $d BAKER $d BTCTA $d C#P $d YDXCP $d DLC
050 0 0 $a HF5414 $b .E96 2007
082 0 0 $a 306.3/4
245 0 0 $a Explorations of marketing in society / $c Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors].
260 $a Mason, Ohio : $b Thomson, $c c2007.
300 $a xix, 955 p. : $b ill. ; $c 25 cm.
500 $a Assembles academic contributions that have already been published in journals, coupled with invited commentaries.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Social aspects. $3 482369
650 0 $a Consumer behavior. $3 483051
650 0 $a Social marketing. $3 511678
650 0 $a Marketing $x Moral and ethical aspects. $3 497371
650 0 $a Public interest. $3 513569
700 1 $a Gundlach, Gregory T. $q (Gregory Thomas) $3 513566
700 1 $a Block, Lauren G. $3 513567
700 1 $a Wilkie, William L. $3 513568
856 4 1 $u http://www.loc.gov/catdir/toc/ecip076/2006101636.html

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