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In search of a new logic for marketi...

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Gronroos, Christian, (1947-)

In search of a new logic for marketing : = foundations of contemporary theory /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	In search of a new logic for marketing :/ Christian Gronroos.
其他題名:	foundations of contemporary theory /
作者:	Gronroos, Christian,
出版者:	Hoboken, NJ :John Wiley & Sons Inc., : c2007.,
面頁冊數:	xi, 223 p. :ill. ; : 26 cm.;
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip072/2006032096.html
ISBN:	0470061294 (pbk.) :

In search of a new logic for marketing : = foundations of contemporary theory /
Gronroos, Christian,1947-

In search of a new logic for marketing :foundations of contemporary theory /Christian Gronroos. - Hoboken, NJ :John Wiley & Sons Inc.,c2007. - xi, 223 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0470061294 (pbk.) :NT$1224

LCCN: 2006032096Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / .G755 2007

Dewey Class. No.: 658.8001

In search of a new logic for marketing : = foundations of contemporary theory /
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020 $a 0470061294 (pbk.) : $c NT$1224
020 $a 0470061278 (bound)
020 $a 9780470061299 (pbk.)
020 $a 9780470061275 (bound)
035 $a 12717
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .G755 2007
082 0 0 $a 658.8001
100 1 $a Gronroos, Christian, $d 1947- $3 498310
245 1 0 $a In search of a new logic for marketing : $b foundations of contemporary theory / $c Christian Gronroos.
260 $a Hoboken, NJ : $b John Wiley & Sons Inc., $c c2007.
300 $a xi, 223 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Marketing. $3 482417
856 4 1 $u http://www.loc.gov/catdir/toc/ecip072/2006032096.html

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