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Marketing automation : = practical s...

LeSueur, Jeff, (1956-)

Marketing automation : = practical steps to more effective direct marketing /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing automation :/ Jeff LeSueur.
其他題名:	practical steps to more effective direct marketing /
作者:	LeSueur, Jeff,
出版者:	Hoboken, N.J. :John Wiley & Sons, : c2007.,
面頁冊數:	xiii, 346 p. :ill. ; : 24 cm.;
附註:	Includes index.
叢書名:	Wiley and SAS business series
標題:	Direct marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0712/2007009240.html
ISBN:	047012542X (bound) :

Marketing automation : = practical steps to more effective direct marketing /
LeSueur, Jeff,1956-

Marketing automation :practical steps to more effective direct marketing /Jeff LeSueur. - Hoboken, N.J. :John Wiley & Sons,c2007. - xiii, 346 p. :ill. ;24 cm. - Wiley and SAS business series.

Includes index.

Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.

ISBN: 047012542X (bound) :NT$1138

LCCN: 2007009240Subjects--Topical Terms:

493358
Direct marketing.

LC Class. No.: HF5415.126 / .L47 2007

Dewey Class. No.: 658.8/72

Marketing automation : = practical steps to more effective direct marketing /
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