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Strategic market relationships : = f...

Donaldson, Bill, (1948-)

Strategic market relationships : = from strategy to implementation /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic market relationships :/ Bill Donaldson, Tom O'Toole.
其他題名:	from strategy to implementation /
作者:	Donaldson, Bill,
其他作者:	O'Toole, Tom,
出版者:	Chichester, England ;Wiley, : c2007.,
面頁冊數:	xiv, 269 p. :ill. ; : 24 cm.;
標題:	Relationship marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0711/2007006914.html
ISBN:	0470028807 (pbk.) :

Strategic market relationships : = from strategy to implementation /
Donaldson, Bill,1948-

Strategic market relationships :from strategy to implementation /Bill Donaldson, Tom O'Toole. - 2nd ed. - Chichester, England ;Wiley,c2007. - xiv, 269 p. :ill. ;24 cm.

Includes bibliographical references (p. [249]-262) and index.

Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

ISBN: 0470028807 (pbk.) :NT$1710

LCCN: 2007006914Subjects--Topical Terms:

483822
Relationship marketing.

LC Class. No.: HF5415.55 / .D66 2007

Dewey Class. No.: 658.8/12

Strategic market relationships : = from strategy to implementation /
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250 $a 2nd ed.
260 $a Chichester, England ; $a Hoboken, NJ : $b Wiley, $c c2007.
300 $a xiv, 269 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [249]-262) and index.
505 0 $a Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
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650 0 $a Strategic alliances (Business) $3 481989
650 0 $a Business networks. $3 481986
650 0 $a Industrial management. $3 483026
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