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Marketing for hospitality and tourism /

~

Bowen, John T.

Marketing for hospitality and tourism /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing for hospitality and tourism // Philip Kotler, John T. Bowen, James C. Makens.
作者:	Kotler, Philip.
其他作者:	Bowen, John T.
出版者:	Upper Saddle River, NJ :Pearson Prentice Hall, : c2006.,
面頁冊數:	xxiv, 932 p. :col. ill. ; : 26 cm.;
標題:	Hospitality industry - Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0513/2005015341.html
ISBN:	0131193783 (bound) :

Marketing for hospitality and tourism /
Kotler, Philip.

Marketing for hospitality and tourism /Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, NJ :Pearson Prentice Hall,c2006. - xxiv, 932 p. :col. ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0131193783 (bound) :NT$2864

LCCN: 2005015341Subjects--Topical Terms:

494443
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K68 2006

Dewey Class. No.: 647.94/098/8

Marketing for hospitality and tourism /
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005 20130114151440
008 050527s2006 njua b 001 0 eng
010 $a 2005015341
020 $a 0131193783 (bound) : $c NT$2864
020 $a 0132017733 (pbk. : Int'l ed.)
020 $a 9780131193789 (bound)
020 $a 9780132017732 (pbk. : Int'l ed.)
035 $a 12886
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a TX911.3.M3 $b K68 2006
082 0 0 $a 647.94/098/8
100 1 $a Kotler, Philip. $3 482286
245 1 0 $a Marketing for hospitality and tourism / $c Philip Kotler, John T. Bowen, James C. Makens.
250 $a 4th ed.
260 $a Upper Saddle River, NJ : $b Pearson Prentice Hall, $c c2006.
300 $a xxiv, 932 p. : $b col. ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Hospitality industry $x Marketing. $3 494443
650 0 $a Tourism $x Marketing. $3 495416
700 1 $a Bowen, John T. $3 502484
700 1 $a Makens, James C. $3 495415
856 4 1 $u http://www.loc.gov/catdir/toc/ecip0513/2005015341.html

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