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Marketing management : = a strategic...

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Mullins, John W.

Marketing management : = a strategic decision-making approach /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing management :/ John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
其他題名:	a strategic decision-making approach /
作者:	Mullins, John W.
其他作者:	Walker, Orville C.
出版者:	New York :McGraw-Hill, : c2008.,
面頁冊數:	xxii, 533 p. :ill. ; : 26 cm.;
附註:	Previous ed. entered under title.
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0617/2006022082.html
ISBN:	9780073529820 (pbk.) :

Marketing management : = a strategic decision-making approach /
Mullins, John W.

Marketing management :a strategic decision-making approach /John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. - 6th ed. - New York :McGraw-Hill,c2008. - xxii, 533 p. :ill. ;26 cm. - Mcgraw-Hill/Irwin series in marketing.

Previous ed. entered under title.

Includes bibliographical references and index.

ISBN: 9780073529820 (pbk.) :NT$3518

LCCN: 2006022082Subjects--Topical Terms:

482470
Marketing
--Management.

LC Class. No.: HF5415.13 / .M352324 2008

Dewey Class. No.: 658.8/1

Marketing management : = a strategic decision-making approach /
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020 $a 0073529826 (pbk.)
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100 1 $a Mullins, John W. $q (John Walker) $3 513982
245 1 0 $a Marketing management : $b a strategic decision-making approach / $c John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
250 $a 6th ed.
260 $a New York : $b McGraw-Hill, $c c2008.
300 $a xxii, 533 p. : $b ill. ; $c 26 cm.
490 0 $a Mcgraw-Hill/Irwin series in marketing
500 $a Previous ed. entered under title.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 482470
700 1 $a Walker, Orville C. $3 501026
856 4 1 $u http://www.loc.gov/catdir/toc/ecip0617/2006022082.html
856 4 2 $u http://www.loc.gov/catdir/enhancements/fy0668/2006022082-d.html

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