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Contemporary advertising /

~

Arens, Christian.

Contemporary advertising /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Contemporary advertising // William F. Arens, Michael F. Weigold, Christian Arens.
作者:	Arens, William F.
其他作者:	Weigold, Michael F.
出版者:	Boston :McGraw-Hill Irwin, : c2008.,
面頁冊數:	xl, 712 p. :col. ill., col. map ; : 29 cm.;
標題:	Advertising. -
電子資源:	http://www.loc.gov/catdir/toc/ecip077/2006103506.html
ISBN:	9780073529912 (bound) :

Contemporary advertising /
Arens, William F.

Contemporary advertising /William F. Arens, Michael F. Weigold, Christian Arens. - 11th ed. - Boston :McGraw-Hill Irwin,c2008. - xl, 712 p. :col. ill., col. map ;29 cm.

Includes bibliographical references (p. 653-672) and indexes.

ISBN: 9780073529912 (bound) :NT$4419

LCCN: 2006103506Subjects--Topical Terms:

482644
Advertising.

LC Class. No.: HF5821 / .B62 2008

Dewey Class. No.: 659.1

Contemporary advertising /
LDR:00803cam 2200241 a 4500 001 397847
005 20130114151441
008 070104s2008 mauab b 001 0 eng
010 $a 2006103506
020 $a 9780073529912 (bound) : $c NT$4419
020 $a 0073529915 (bound)
035 $a (OCoLC)ocm77573911
035 $a (OCoLC)77573911
035 $a 12897
040 $a DLC $c DLC $d BAKER $d BTCTA $d C#P $d YDXCP $d DLC
042 $a pcc
050 0 0 $a HF5821 $b .B62 2008
082 0 0 $a 659.1
100 1 $a Arens, William F. $3 501467
245 1 0 $a Contemporary advertising / $c William F. Arens, Michael F. Weigold, Christian Arens.
250 $a 11th ed.
260 $a Boston : $b McGraw-Hill Irwin, $c c2008.
300 $a xl, 712 p. : $b col. ill., col. map ; $c 29 cm.
504 $a Includes bibliographical references (p. 653-672) and indexes.
650 0 $a Advertising. $3 482644
700 1 $a Weigold, Michael F. $3 513983
700 1 $a Arens, Christian. $3 513984
856 4 1 $u http://www.loc.gov/catdir/toc/ecip077/2006103506.html

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