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Boeing versus Airbus : = the inside ...

Airbus Industrie.

Boeing versus Airbus : = the inside story of the greatest international competition in business /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Boeing versus Airbus :/ John Newhouse.
其他題名:	the inside story of the greatest international competition in business /
其他題名:	Boeing vs. Airbus
作者:	Newhouse, John.
出版者:	New York :A.A. Knopf, : 2007.,
面頁冊數:	xiii, 254 p. ;25 cm.;
標題:	Aircraft industry - United States. -
電子資源:	http://www.loc.gov/catdir/toc/ecip071/2006030611.html
ISBN:	1400043360 (bound) :

Boeing versus Airbus : = the inside story of the greatest international competition in business /
Newhouse, John.

Boeing versus Airbus :the inside story of the greatest international competition in business /Boeing vs. AirbusJohn Newhouse. - 1st ed. - New York :A.A. Knopf,2007. - xiii, 254 p. ;25 cm.

Includes bibliographical references (p. 229-240) and index.

95年度中區人社圖書.

"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress.

ISBN: 1400043360 (bound) :NT$733

LCCN: 2006030611Subjects--Corporate Names:

515542
Boeing Company.
Subjects--Topical Terms:

515544
Aircraft industry
--United States.

LC Class. No.: HD9711.U64 / N548 2007

Dewey Class. No.: 338.7/629133340944

Boeing versus Airbus : = the inside story of the greatest international competition in business /
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