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International business marketing in ...

Jansson, Hans.

International business marketing in emerging country markets : = the third wave of internationalization of firms /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	International business marketing in emerging country markets :/ Hans Jansson.
其他題名:	the third wave of internationalization of firms /
作者:	Jansson, Hans.
出版者:	Cheltenham, UK ;Edward Elgar, : c2007.,
面頁冊數:	xxiv, 238 p. :ill. ; : 24 cm.;
標題:	International business enterprises - Developing countries. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0714/2007011683.html
ISBN:	9781847202512 (bound)

International business marketing in emerging country markets : = the third wave of internationalization of firms /
Jansson, Hans.

International business marketing in emerging country markets :the third wave of internationalization of firms /Hans Jansson. - Cheltenham, UK ;Edward Elgar,c2007. - xxiv, 238 p. :ill. ;24 cm.

Includes bibliographical references (p. 213-227) and indexes.

International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads.

ISBN: 9781847202512 (bound)

LCCN: 2007011683

Nat. Bib. No.: GBA717121Subjects--Topical Terms:

513583
International business enterprises
--Developing countries.

LC Class. No.: HD2932 / J35 2007

Dewey Class. No.: 658.8/4091724

International business marketing in emerging country markets : = the third wave of internationalization of firms /
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505 0 $a International business networks, institutions and MNC organization -- The international business marketing model -- Network, linkage and competitive strategies -- Project marketing cycles and action networks -- European, Chinese and Russian business networks -- Business marketing strategy in the internationalization process -- Internal network organization of the internationalized firm -- Local and regional network organization for dyads and triads.
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