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Social marketing : = influencing beh...

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Kotler, Philip.

Social marketing : = influencing behaviors for good /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Social marketing :/ Philip Kotler, Nancy R. Lee.
其他題名:	influencing behaviors for good /
作者:	Kotler, Philip.
其他作者:	Lee, Nancy,
出版者:	Los Angeles :Sage Publications, : c2008.,
面頁冊數:	xii, 444 p. :ill. ; : 24 cm.;
標題:	Social marketing. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
ISBN:	1412956471 (pbk.) :

Social marketing : = influencing behaviors for good /
Kotler, Philip.

Social marketing :influencing behaviors for good /Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles :Sage Publications,c2008. - xii, 444 p. :ill. ;24 cm.

Includes bibliographical references (p. 403-427) and indexes.

ISBN: 1412956471 (pbk.) :GBP36.99 :

LCCN: 2007039239Subjects--Topical Terms:

511678
Social marketing.

LC Class. No.: HF5414 / .K67 2008

Dewey Class. No.: 658.8

Social marketing : = influencing behaviors for good /
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008 980115s2008 caua 001 0 eng
010 $a 2007039239
020 $a 1412956471 (pbk.) : $c GBP36.99 : $c NT$1634
020 $a 9781412956475 (pbk.)
035 $a (OCoLC)ocn173502721
035 $a (OCoLC)173502721 $z (OCoLC)156821517
035 $a 15925
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050 0 0 $a HF5414 $b .K67 2008
082 0 0 $a 658.8
100 1 $a Kotler, Philip. $3 482286
245 1 0 $a Social marketing : $b influencing behaviors for good / $c Philip Kotler, Nancy R. Lee.
250 $a 3rd ed.
260 $a Los Angeles : $b Sage Publications, $c c2008.
300 $a xii, 444 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 403-427) and indexes.
650 0 $a Social marketing. $3 511678
650 0 $a Behavior modification. $3 487444
700 1 $a Lee, Nancy, $d 1932-. $3 520919
856 4 2 $u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
856 4 2 $u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html
856 4 1 $u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html

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