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Lifestyle market segmentation /
~
Cahill, Dennis J.
Lifestyle market segmentation /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Lifestyle market segmentation // Dennis J. Cahill.
作者:
Cahill, Dennis J.
出版者:
New York :Haworth Press, : c2006.,
面頁冊數:
xiii, 184 p. :ill. ; : 23 cm.;
叢書名:
Haworth series in segmented, targeted, and customized marketing.
標題:
Market segmentation. -
電子資源:
http://www.loc.gov/catdir/toc/ecip064/2005034927.html
ISBN:
0789028689 (bound) :
Lifestyle market segmentation /
Cahill, Dennis J.
Lifestyle market segmentation /
Dennis J. Cahill. - New York :Haworth Press,c2006. - xiii, 184 p. :ill. ;23 cm. - Haworth series in segmented, targeted, and customized marketing..
Includes bibliographical references (p. 171-181) and index.
Nonlifestyle issues -- Segmentation theory -- Nonlifestyle segmentation -- Lifestyle issues--prizm, lov, and vals -- Lifestyle considerations -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again -- Lifestyle targets -- The mature market -- Teens and tweens -- Ethnic marketing and marketing to the disabled -- Applications -- Applying autobiographical memory to advertising -- The tribes: a new psychographic scheme -- Single-family houses -- Used cars -- Food -- Health care -- Other considerations and decision-making overlays -- Myers-briggs type indicator -- Family considerations -- Cases and thoughts.
ISBN: 0789028689 (bound) :GBP65.00 :
LCCN: 2005034927
Nat. Bib. No.: GBA659257Subjects--Topical Terms:
483473
Market segmentation.
LC Class. No.: HF5415.127 / .C34 2006
Dewey Class. No.: 658.8/02
Lifestyle market segmentation /
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Nonlifestyle issues -- Segmentation theory -- Nonlifestyle segmentation -- Lifestyle issues--prizm, lov, and vals -- Lifestyle considerations -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again -- Lifestyle targets -- The mature market -- Teens and tweens -- Ethnic marketing and marketing to the disabled -- Applications -- Applying autobiographical memory to advertising -- The tribes: a new psychographic scheme -- Single-family houses -- Used cars -- Food -- Health care -- Other considerations and decision-making overlays -- Myers-briggs type indicator -- Family considerations -- Cases and thoughts.
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http://www.loc.gov/catdir/toc/ecip064/2005034927.html
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