明道大學圖書館 |

登入

回首頁

Chaotic markets : = thriving in a wo...

Samli, A. Coskun.

Chaotic markets : = thriving in a world of unpredictability /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Chaotic markets :/ A. Coskun Samli.
其他題名:	thriving in a world of unpredictability /
作者:	Samli, A. Coskun.
出版者:	Westport, Conn. :Praeger Publishers, : 2007.,
面頁冊數:	xxvii, 198 p. :ill. ; : 25 cm.;
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip075/2006038661.html
ISBN:	027599371X (bound) :

Chaotic markets : = thriving in a world of unpredictability /
Samli, A. Coskun.

Chaotic markets :thriving in a world of unpredictability /A. Coskun Samli. - Westport, Conn. :Praeger Publishers,2007. - xxvii, 198 p. :ill. ;25 cm.

Includes bibliographical references (p. [185]-192) and index.

The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.

ISBN: 027599371X (bound) :GBP27.95 :

LCCN: 2006038661

Nat. Bib. No.: GBA691875Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / .S2715 2007

Dewey Class. No.: 658.8/101

Chaotic markets : = thriving in a world of unpredictability /
LDR:01364cam 2200241 a 4500 001 402463
005 20130114151945
008 980429s2007 ctua 001 0 eng
010 $a 2006038661
015 $a GBA691875
020 $a 027599371X (bound) : $c GBP27.95 : $c NT$1189
020 $a 9780275993719 (bound)
035 $a (OCoLC)ocm74966617
035 $a (OCoLC)74966617
035 $a 17771
040 $a DLC $c DLC $d UKM $d BAKER $d C $d YDXCP $d BTCTA $d YDX $d DLC
050 0 0 $a HF5415 $b .S2715 2007
082 0 0 $a 658.8/101
100 1 $a Samli, A. Coskun. $3 490625
245 1 0 $a Chaotic markets : $b thriving in a world of unpredictability / $c A. Coskun Samli.
260 $a Westport, Conn. : $b Praeger Publishers, $c 2007.
300 $a xxvii, 198 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [185]-192) and index.
505 0 $a The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.
650 0 $a Marketing. $3 482417
650 0 $a Strategic planning. $3 482832
856 4 1 $u http://www.loc.gov/catdir/toc/ecip075/2006038661.html