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Ads to icons = how advertising succeeds in a multimedia age /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Ads to icons/ Paul Springer.
其他題名:
how advertising succeeds in a multimedia age /
作者:
Springer, Paul.
出版者:
London ;Kogan Page, : c2007.,
面頁冊數:
xviii, 379 p. :ill. ; : 25 cm.;
附註:
Title from e-book title screen (viewed August 17, 2009).
標題:
Advertising - Cross-cultural studies. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610915934
Ads to icons = how advertising succeeds in a multimedia age /
Springer, Paul.
Ads to icons
how advertising succeeds in a multimedia age /[electronic resource] :Paul Springer. - London ;Kogan Page,c2007. - xviii, 379 p. :ill. ;25 cm.
Title from e-book title screen (viewed August 17, 2009).
Includes bibliographical references (p. [363]-367) and index.
Electronic reproduction.
UK :
MyiLibrary,
2009
Available via World Wide Web.
ISBN: 9786610915934
Source: 91593MIL
LCCN: 2007001963Subjects--Topical Terms:
503054
Advertising
--Cross-cultural studies.Index Terms--Genre/Form:
498447
Electronic books.
LC Class. No.: HF5823 / .S76 2007eb
Dewey Class. No.: 659.1/13 22
Ads to icons = how advertising succeeds in a multimedia age /
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how advertising succeeds in a multimedia age /
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