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Key account management = tools and t...
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Cheverton, Peter.
Key account management = tools and techniques for achieving profitable key supplier status /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Key account management/ Peter Cheverton.
其他題名:
tools and techniques for achieving profitable key supplier status /
作者:
Cheverton, Peter.
出版者:
London :Kogan Page, : 2008.,
面頁冊數:
xvii, 379 p. :ill. ; : 25 cm.;
附註:
Title from e-book title screen (viewed September 8, 2008).
標題:
Selling - Key accounts. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786611386306
Key account management = tools and techniques for achieving profitable key supplier status /
Cheverton, Peter.
Key account management
tools and techniques for achieving profitable key supplier status /[electronic resource] :Peter Cheverton. - 4th ed. - London :Kogan Page,2008. - xvii, 379 p. :ill. ;25 cm.
Title from e-book title screen (viewed September 8, 2008).
Includes bibliographical references (p. 374) and index.
'Key Account Management' is central to any company's sales and marketing strategy. This practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers.
Electronic reproduction.
UK :
MyiLibrary,
2008
Available via World Wide Web.
ISBN: 9786611386306Subjects--Topical Terms:
493939
Selling
--Key accounts.Index Terms--Genre/Form:
498447
Electronic books.
LC Class. No.: HF5438.8.K48 / C47 2008eb
Dewey Class. No.: 658.8'04
Key account management = tools and techniques for achieving profitable key supplier status /
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