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Brand immortality = how brands can l...
~
Field, Peter.
Brand immortality = how brands can live long and prosper /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Brand immortality/ Hamish Pringle, Peter Field.
其他題名:
how brands can live long and prosper /
作者:
Pringle, Hamish.
其他作者:
Field, Peter.
出版者:
London, UK :Kogan Page, : 2008.,
面頁冊數:
xi, 320 p. :ill., map ; : 25 cm.;
附註:
Title from e-book title screen (viewed March 2, 2009).
標題:
Brand name products. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786611983611
Brand immortality = how brands can live long and prosper /
Pringle, Hamish.
Brand immortality
how brands can live long and prosper /[electronic resource] :Hamish Pringle, Peter Field. - London, UK :Kogan Page,2008. - xi, 320 p. :ill., map ;25 cm.
Title from e-book title screen (viewed March 2, 2009).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2009
Available via World Wide Web.
ISBN: 9786611983611
LCCN: 2008022897
Nat. Bib. No.: GBA8A5559Subjects--Topical Terms:
482351
Brand name products.
Index Terms--Genre/Form:
498447
Electronic books.
LC Class. No.: HD69.B7 / .P749 2008eb
Dewey Class. No.: 658.8/27 22
Brand immortality = how brands can live long and prosper /
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