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Cases in advertising and marketing m...

Applegate, Edd.

Cases in advertising and marketing management : = real situations for tomorrow's managers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Cases in advertising and marketing management :/ Edd Applegate and Art Johnsen.
其他題名:	real situations for tomorrow's managers /
作者:	Applegate, Edd.
其他作者:	Johnsen, Art,
出版者:	Lanham :Rowman & Littlefield, : c2007.,
面頁冊數:	xiv, 217 p. ;24 cm.;
標題:	Advertising - Cross-cultural studies. -
ISBN:	0742538362 (pbk.):

Cases in advertising and marketing management : = real situations for tomorrow's managers /
Applegate, Edd.

Cases in advertising and marketing management :real situations for tomorrow's managers /Edd Applegate and Art Johnsen. - Lanham :Rowman & Littlefield,c2007. - xiv, 217 p. ;24 cm.

Includes bibliographical references and index.

ISBN: 0742538362 (pbk.):GBP18.95 :

Standard No.: 9780742538351

LCCN: 2006014844Subjects--Topical Terms:

503054
Advertising
--Cross-cultural studies.

LC Class. No.: HF5823 / .A7935 2007

Dewey Class. No.: 659.1

Cases in advertising and marketing management : = real situations for tomorrow's managers /
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024 3 $a 9780742538351
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245 1 0 $a Cases in advertising and marketing management : $b real situations for tomorrow's managers / $c Edd Applegate and Art Johnsen.
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300 $a xiv, 217 p. ; $c 24 cm.
504 $a Includes bibliographical references and index.
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