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Marketing ethics : = cases and readi...

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Laczniak, Eugene R.

Marketing ethics : = cases and readings /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing ethics :/ Patrick E. Murphy, Gene R. Laczniak, [editors].
其他題名:	cases and readings /
其他作者:	Murphy, Patrick E.,
出版者:	Upper Saddle River, NJ :Pearson Prentice Hall, : c2006.,
面頁冊數:	xii, 172 p. :ill. ; : 23 cm.;
標題:	Marketing. -
ISBN:	0131330888 (pbk.):

Marketing ethics : = cases and readings /
Marketing ethics :cases and readings /Patrick E. Murphy, Gene R. Laczniak, [editors]. - Upper Saddle River, NJ :Pearson Prentice Hall,c2006. - xii, 172 p. :ill. ;23 cm.

Includes bibliographical references and index.

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics : contempt of customer : it's a real crime Short cases -- Longer cases.

ISBN: 0131330888 (pbk.):US$53.33 :

LCCN: 2004028876Subjects--Topical Terms:

482417
Marketing.

LC Class. No.: HF5415 / .M219 2006

Dewey Class. No.: 174/.4

Marketing ethics : = cases and readings /
LDR:00736pam 2200181 a 4500 001 409284
005 20130114152744
008 041206s2006 njua b 001 0 eng
010 $a 2004028876
020 $a 0131330888 (pbk.): $c US$53.33 : $c NT$1503
035 $a 24664
040 $a DLC $c DLC $d YDX
050 0 0 $a HF5415 $b .M219 2006
082 0 0 $a 174/.4
245 0 0 $a Marketing ethics : $b cases and readings / $c Patrick E. Murphy, Gene R. Laczniak, [editors].
260 $a Upper Saddle River, NJ : $b Pearson Prentice Hall, $c c2006.
300 $a xii, 172 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics : contempt of customer : it's a real crime Short cases -- Longer cases.
650 0 $a Marketing. $3 482417
650 0 $a Business ethics. $3 482718
700 1 $a Murphy, Patrick E., $d 1948-. $3 547077
700 1 $a Laczniak, Eugene R. $3 547078

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