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Product innovation : = leading chang...

Rainey, David L., (1946-.)

Product innovation : = leading change through integrated product development /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Product innovation :/ David L. Rainey.
其他題名:	leading change through integrated product development /
作者:	Rainey, David L.,
出版者:	New York :Cambridge University Press, : 2005.,
面頁冊數:	xiv, 625 p. :ill. ; : 25 cm.;
標題:	New products. -
電子資源:	Table of contents
ISBN:	0521066018 (pbk.):

Product innovation : = leading change through integrated product development /
Rainey, David L.,1946-.

Product innovation :leading change through integrated product development /David L. Rainey. - New York :Cambridge University Press,2005. - xiv, 625 p. :ill. ;25 cm.

Includes bibliographical references (p. 599-604) and index.

Product innovation and strategic logic. Lou Gingerella --pt. 1.

ISBN: 0521066018 (pbk.):US$80.00 :

LCCN: 2004054514

Nat. Bib. No.: GBA502796Subjects--Topical Terms:

485693
New products.

LC Class. No.: HF5415.153 / .R33 2005

Dewey Class. No.: 658.5/75

Product innovation : = leading change through integrated product development /
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100 1 $a Rainey, David L., $d 1946-. $3 547484
245 1 0 $a Product innovation : $b leading change through integrated product development / $c David L. Rainey.
260 $a New York : $b Cambridge University Press, $c 2005.
300 $a xiv, 625 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 599-604) and index.
505 0 0 $g pt. 1. $t Product innovation and strategic logic. $t Introduction to product innovation and new-product development -- $t Strategic logic of product innovation -- $t The new-product development process and organizational aspects -- $g pt. 2. $t Establishing the foundation: the conceptual level. $t Identifying new-product opportunities: Idea generation (phase 1) -- $t Concept development and selection (phase 2) -- $t NPD program definition (phase 3) - - $g Supplement to Chapter 6: $t Overview of financial- management techniques related to new-product development / $r Lou Gingerella -- $g pt. 3. $t Methods and techniques for analysis and decision making. $t Product/market considerations, integrated product design, and product architecture -- $g Supplement to Chapter 7: $t The strategic utilization of quality function deployment / $r Richard Picard -- $t Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign -- $t Production strategies and methods: operational and manufacturing implications / $r Edward D. Arnheiter -- $t Financial applications and implications -- $g pt. 4. $t The operational level and concluding remarks. $t Design and development (phase 4) -- $t Validation (phase 5) -- $g Supplement to Chapter 12: $t Rapid prototyping and stereolithography / $r Edward D. Arnheiter -- $t Pre- commercialization (phase 6) and the launch -- $t Concluding remarkes and insights about product innovation in the twenty-first century.
650 0 $a New products. $3 485693
650 0 $a Product management. $3 482352
856 4 1 $z Table of contents $u http://www.loc.gov/catdir/toc/cam051/ 2004054514.html
856 4 2 $z Publisher description $u http://www.loc.gov/catdir/ description/cam051/2004054514.html
856 4 2 $z Contributor biographical information $u http://www.loc.gov /catdir/enhancements/fy0733/2004054514-b.html